Metamorphic Marketing
Metamorphic Marketing is a digital marketing agency in Dallas, Texas. A small shop with three people partnering up with small businesses to develop and deliver marketing strategies, design aid and general consulting. I was the Creative Director, I oversaw creative operations, worked with vendors and freelancers to deliver creative for 5 different clients. I also worked on Metamorphic’s branding, but sadly was unable to finish the overhaul due to company closure. I will show the handful of half finished designs if you ask me for them in an interview, but since they’re not complete it felt weird putting them here. Below are some of the things I enjoyed working on.
Digi Point Media LLC
Digi Point Media LLC is an out-of-home media company that specializes in not-so-traditional out-of-home marketing. I led the creative effort for their NueVue product building out some rotating ads that were used as collateral to sell the product. Hindsight being 20/20 I would have made “back” the largest of the text in the Mcdonald’s ad.
Final Ads
Ads in the wild
Verticall Networks
Verticall Networks is a technology broker. We did a bunch of small things for them like; a logo revamp, creating self service social templates for them to use, and a reddit ads campaign. We facilitated and oversaw their site migration to simplify our internal operations workflow, and save Verticall some money when they needed revisions down the line because Metamorphic was going out of business. I really enjoyed working with this client, and would recommend them to anyone in need of a technology broker.
Logo Revamp
I didn’t do much here because it didn’t need a complete overhaul, it just needed a refresh. I tightened the kerning, tweaked the “networks” font, built in clear space in the vector files for partner use, changed and adjusted the tagline and tagline positioning, and softened the black color minimally.
Self Service Social Templates
Pretty self explanatory. I generally love the idea of giving clients the tools they need to self-service their social needs on their own. Creating templates that are useful, easy to understand and repeatable saves me and the client a lot of time.
Reddit Campaign
Avaya had recently communicated that it was no longer going to support companies outside of their top 1500 accounts. We saw this as a great opportunity to test out Reddit as an ad platform. I researched the viability of reddit as a platform for this campaign and also found the subreddits we should target for this campaign. The idea was to run 5 ads, keep the ads simple, and present them as text on a background that you could click on to be directed to a dedicated landing page. We were all worried due to the fact that most redditor’s hate ads, but I felt that our simplicity and copy tone would prevail. We wrote copy that shared in the frustration of Avaya users not in that top 1500 accounts bucket. Ad spend was minimal, and we grew positive brand awareness.
Campaign Results
The Best Defense Foundation
The Best Defense Foundation is a nonprofit organization focused on helping our military veterans and their families. I had the pleasure of building out a video for them for their V-E Day Time’s Square event in May of 2025. Below is a short video from the event of the video.